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ChatGPT + Microsoft Ads (Bing) - MS Ads PPC by TrueClicks

Connect ChatGPT to Microsoft Ads accounts

Ales Sturala avatar
Written by Ales Sturala
Updated this week

What is GPT?

In ChatGPT, GPTs are custom AI tools you can create for specific purposes - without needing any coding expertise!

We’ve created a GPT that connects to Microsoft Ads and can answer a wide range of questions about your accounts.

PPC GPT by TrueClicks is a read-only reporting and analytics tool. It cannot make any changes to your Microsoft Ads accounts.

While GPTs can’t connect directly to the Microsoft Ads API, they can connect to GPT-friendly endpoints, such as the one that GAQL.app provides.

Introducing GAQL.app as middleware for ChatGPT

GAQL.app is a tool we developed a few years ago to provide a human-friendly way to query Google Ads (and nowadays Microsoft Ads and Meta Ads) accounts. It’s:

  • Free to use

  • Ideal for data exploration and report creation

  • Available here: https://gaql.app

One of the new features added to GAQL.app is the ability for GPTs to access Microsoft Ads account data via GAQL.app.

How to use "MS Ads PPC by TrueClicks"

Preparation

  1. Log in with your Microsoft account to grant access to your Microsoft Ads account(s).

  2. Click the Copy GPT Token button in the top-right corner to copy the token string.

Setting Up Your GPT

  1. Open MS Ads PPC by TrueClicks in ChatGPT.

  2. Paste the GPT token when prompted.

  3. That’s it! You’re ready to ask GPT questions about your accounts.

Example Questions to Get Started

Here are some handy starter prompts:

  1. List my accounts

  2. What is the cost for account XYZ in the past 30 days?

  3. What are the top 5 setting recommendations for my campaigns?

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