The TrueClicks AI assistant is currently in beta for customer and trial accounts upon request.
Chat with us from the bottom-right corner in TrueClicks if you'd like us to activate this beta in your account or if you have follow-up questions after reading this article.
Once activated you'll find an AI tab in each of your Google Ads accounts in TrueClicks:
The AI assistant translates your natural language prompts to the right queries to fetch the Google Ads data needed to fulfil your requests. To learn how to get started, we recommend reading How to Use the AI Assistant: A Practical Framework.
The AI outputs are powered by Google's Gemini 3 Pro and TrueClicks' own secret sauce to train and guide the LLM.
TrueClicks uses the paid version of the Gemini API which means your (client's) data is not used to improve Google's products.
As stated in the Gemini API Terms of Service:
When you use Paid Services, including, for example, the paid quota of the Gemini API, Google doesn't use your prompts (including associated system instructions, cached content, and files such as images, videos, or documents) or responses to improve our products, and will process your prompts and responses in accordance with the Data Processing Addendum for Products Where Google is a Data Processor. For Paid Services, Google logs prompts and responses for a limited period of time, solely for the purpose of detecting violations of the Prohibited Use Policy and any required legal or regulatory disclosures. This data may be stored transiently or cached in any country in which Google or its agents maintain facilities.
Other data we collect while providing the Paid Services to you, such as account information and settings, billing history, direct communications and feedback, and usage details (e.g., information about usage including token count per prompt and response, operational status, safety filter triggers, software errors and crash reports, authentication details, quality and performance metrics, and other technical details necessary for Google to operate and maintain Services, which may include device identifiers, identifiers from cookies or tokens, and IP addresses) remains subject to the Google Controller-Controller Data Protection Terms and Google Privacy Policy referenced in the API Terms.
TrueClicks offers the AI assistant at no extra charge, we pay for the tokens and cloud computing on our users's behalf.