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All about the TrueClicks pilot
All about the TrueClicks pilot

When should you go for a 3-month pilot project and what can you expect?

Wijnand Meijer avatar
Written by Wijnand Meijer
Updated over a week ago

When companies buy software, the evaluation and decision-making process becomes more lengthy and complex as the price of the software increases. Which makes a lot of sense. A larger investment requires more justification.

We want to offer each company the evaluation experience that best fits their size, needs, and buying behavior. That's why we offer a gamified free trial and a pilot project, as explained below.

Monthly spend
(under management)

Recommend evaluation method

Below $50K

Forever free plan

$50K to $400K (Plus plans)

2 to 6 weeks free trial with unlimited spend (gamified)

Above $400K (Pro and Enterprise plans)

3-month pilot for $2,000 (or €2,000)

Free trials

The free trial is our self-serve way of 'trying before you buy' and is best suited if your company manages up to $400K/month in ad spend.

We answer all common questions about free trials in this part of our help center. Additionally, we answer any questions you may have during a free trial by in-app chat or email. We can also jump on a quick call once or twice if needed.


Pilots are our white-glove evaluation projects for monthly spend levels above $400K. Some people call this a PoC (Proof of Concept), but the TrueClicks concept was proven a while ago. So, we prefer to call it a pilot (or PoV, Proof of Value).

The goal is to find out if TrueClicks can help you deliver the results you're looking for by implementing it across a part of your team and accounts (or your whole team and all accounts, that's up to you).

Our 3-month pilots have a fixed price of $2,000 (or €2,000 if your company is based in the SEPA region).

What you'll get with a pilot

  • We'll create a collaborative workspace for your team and ours that clearly shows the pilot planning, progress, owners, stakeholders, and next steps. That way, everyone is on the same page and knows exactly what to do.

  • An onboarding manager. This is your dedicated contact person within TrueClicks during your pilot.

  • Priority support. We'll make sure to give your questions and suggestions the highest possible priority.

  • Optional: a dedicated chat channel with your team and ours. We'll use the platform of your choice: Google Workspace (Chat Spaces), Microsoft Teams (private channel), or a Slack channel (using Slack connect).

  • In short, we'll assist you in any way we can to help you get maximum value out of TrueClicks during the pilot period.

What we expect from your team during a pilot

  • Fill in the pilot sign-up form. Filling in the form is not legally binding in any way. This form contains some of the elements mentioned below.

  • Determine how success will be measured. What are you hoping to achieve? And how will you know if TrueClicks can deliver the desired outcome by the end of the pilot? Please read this article for inspiration: What do you hope to achieve with a tool like TrueClicks?

  • Assign one or two internal champion(s)/sponsor(s) for the pilot project. They will be our main point of contact and provide us with the information needed for a successful pilot.

  • Have enough people and accounts involved to be able to make a decision after the pilot. In most cases, between 5 and 20 people is best. Regarding accounts/spend involved, we recommend involving at least 30% of all accounts/spend during the pilot (always at least $400K/mo).

  • Make sure each pilot participant dedicates at least 2 hours a week to test and implement TrueClicks for the Google Ads accounts they manage. So it's important to pick a start date that allows for this.

  • Have the majority of the pilot team join a kick-off call at the beginning of the pilot.

  • Have the majority of the pilot team share their feedback with a short survey at the end of the pilot.

What happens after the pilot?

  • During the last week of the pilot, you'll evaluate internally if TrueClicks is promising enough to start a subscription and roll it out across the whole team.

  • If you want to start a subscription, you're free to choose your plan, and if you want to start with a monthly, 6-month, or yearly subscription.

  • In case you don't want to keep using TrueClicks after the pilot, we thank you for your time and consideration, and you can choose between continuing with the free plan (with a $50K/mo limit) or account deletion. You're always welcome to try again in the future.

Can you apply for a pilot when the monthly spend is less than $400K?

  • This wouldn't make sense as a monthly subscription for 3 months would be cheaper than a pilot.

Can you run a self-serve free trial with a monthly spend above $400K?

  • Of course, you're more than welcome to do so if you prefer a 'do-it-yourself' trial instead of a pilot with white-glove support.

  • Just so you know, your trial duration will start at 2 weeks, and you can earn up to a maximum of 6 weeks by performing onboarding steps yourself. Please see the bottom of this page for details on free trial duration.

  • You'll have to ensure everyone involved is aligned and dedicate time to test and evaluate TrueClicks during the trial.

  • If your spend is above $625K/mo, a pilot is cheaper than paying for a monthly subscription for 3 months, making it a no-brainer if you're serious about testing TrueClicks.

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