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Trials and pilots
All about TrueClicks pilot projects
All about TrueClicks pilot projects

The difference between free trials and pilot projects, what you should know before starting.

Wijnand Meijer avatar
Written by Wijnand Meijer
Updated over a week ago

When companies buy software, the evaluation and decision-making process becomes more lengthy and complex as the price of the software increases. Which makes a lot of sense. A larger investment requires more justification.

We want to offer each company the evaluation experience that best fits their size, needs, and buying behavior. That's why we developed a free trial + two pilot projects, as explained below.

Free trials

The free trial is our self-serve way of 'trying before you buy' and is best suited if your company manages up to $400K/month in ad spend.

We answer all common questions about free trials in this part of our help center. Additionally, we answer any questions you may have during a free trial by in-app chat or email. If needed, we can also jump on a quick call once or twice.

Monthly spend
(under management)


Pilot fee

Below $50K (Free plan)


None, it's 100% free

$50K to $400K (Plus plans)

2 to 6 weeks

None, it's 100% free


Pilots are our white-glove evaluation projects for monthly spends above $400K. Some people call this a PoC (Proof of Concept), but the concept of TrueClicks has already been proven a while ago. So we prefer to call it a pilot (or PoV, Proof of Value).
The goal is to find out if TrueClicks can help you deliver the results you're looking for by implementing it across a part of your team and accounts.

Depending on the total spend you manage, we recommend an 8-week pilot or a 12-week pilot, as shown in the table below.

Please note that the pilot fee is reimbursed if you become a customer after the pilot, making it free in that case.

For companies in most European countries (including the UK), the amounts below will change from $ to €.

Monthly spend
(under management)

Recommended duration

Pilot fee

$400K - $2.5M (Pro plans)

8 weeks


Above $2.5M (Enterprise plans)

12 weeks


What you'll get with a pilot:

  • We'll create a collaborative workspace for your team and ours that clearly shows the pilot planning, progress, owners, stakeholders, and next steps. That way, everyone is on the same page and knows exactly what to do.

  • An onboarding manager. This is your dedicated contact person within TrueClicks during your pilot.

  • Priority support. We'll give your questions and suggestions the highest possible priority.

  • Optional: a dedicated chat channel with your team and ours. We'll use the platform of your choice: Google Workspace (Chat Spaces), Microsoft Teams (private channel), or a Slack channel (using Slack connect).

  • In short, we'll assist you in any way we can to help you get maximum value out of TrueClicks during the pilot period.

What we expect from your team during a pilot:

  • Fill in the pilot sign-up form. Filling in the form is not legally binding in any way. This form contains some of the elements mentioned below.

  • Determine how success will be measured. What are you hoping to achieve? And how will you know if TrueClicks can deliver the desired outcome by the end of the pilot? Please read this article for inspiration: What do you hope to achieve with a tool like TrueClicks?

  • Assign one or two internal champion(s)/sponsor(s) for the pilot project. They will be our main point of contact and provide us with the information needed for a successful pilot.

  • Have enough people and accounts involved to be able to make a decision after the pilot. In most cases, between 5 and 20 people is best. In terms of accounts/spend involved, we recommend involving at least 30% of all accounts/spend during the pilot (always at least $500K/mo).

  • Make sure each pilot participant dedicates at least 2 hours a week to test and implement TrueClicks for the Google Ads accounts they manage. So it's important to pick a start date that allows for this.

  • Have the majority of the pilot team join a kick-off call at the beginning of the pilot.

  • Have the majority of the pilot team share their feedback with a short survey at the end of the pilot.

What happens after the pilot?

  • During the last week of the pilot, you'll evaluate internally if TrueClicks is promising enough to start a subscription and roll it out across the whole team.

  • In case your company starts a 6-month or 12-month subscription after the pilot, the fee is reimbursed as a discount, which makes the pilot free for customers.

  • In case you don't want to keep using TrueClicks, we thank you for your time and consideration, and we'll delete all your data from our servers. You're always welcome to try again in the future.

Can you apply for a pilot when the monthly spend is less than $400K?

  • This depends on our availability. If our team has room to support additional pilots, you can run an 8-week pilot. Please send us an email at or send us a message using the bottom-right messenger during your trial if you want this.

Can you run an 8-week pilot with more than $2.5M/mo spend or a 12-week pilot with less than $2.5M/mo spend?

  • Yes, you're free to choose your pilot length (and corresponding price). However, we found that teams with more than $2.5M/mo spend often need 12 weeks for testing, reviewing, and deciding on a subscription.

Can you run a self-serve free trial with a monthly spend above $400K?

  • Of course, you're free to do so. If you strongly prefer a 'do-it-yourself' trial instead of a pilot with white-glove support.

  • Please note: your trial duration will start at 2 weeks, and you can earn up to a maximum of 6 weeks by performing onboarding steps yourself. Please see the bottom of this page for details on free trial duration.

  • You'll have to make sure everyone involved is aligned and dedicates the time to test, implement, and evaluate TrueClicks during the trial.

  • In short: we strongly recommend a pilot for spends above $400K/mo. Pilots are designed to support teams that have a lot of accounts and spend to manage.

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