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Performance Alerts explained
Performance Alerts explained

An introduction to Performance Alerts

Wijnand Meijer avatar
Written by Wijnand Meijer
Updated over a month ago

Performance Alerts are a great way to get notifications when important metrics in your Google Ads or Microsoft Ads accounts change. You can set this up by creating monitors for the metrics you want to track.

To start, click 'Performance Alerts' in the left navigation bar:

Once you're there, you can search and filter alerts, add a new monitor, or manage the ones you already have. Monitors are a simple and flexible way to keep track on any changes in performance metrics.

Default Monitors

Each account comes with monitors already turned on by default. The default monitors (before any new monitors have been created) in each account are:

  • Massive drop in account-level impressions: a 70% or larger decrease in yesterday's account-level impressions, compared to the same day a week ago.

  • Massive drop in account-level clicks: a 70% or larger decrease in yesterday's account-level clicks, compared to the same day a week ago.

  • 30% change in account-level cost - Last 7 days: A 30% or larger increase or decrease in cost in the last 7 days, compared to the 7-day average of the previous 3 weeks.

  • Lost search impression share due to low budget: alerts you when Search list IS (budget) goes above 20%, with a minimum of 1000 impressions.

Monitor creation

Currently, there are two types of monitors you can create in TrueClicks:
(we will go into how to add new monitors later)

  • Fluctuation monitor - alerts when metrics increase/decrease over time

  • Threshold monitor - alerts when metrics go above/below your defined threshold value

If you want to remove or edit or pause these default monitors, simply click on "Manage monitors" in the top right.

You can set up alerts for many or all of your linked accounts and campaigns at once using TrueClicks. This is much quicker than using scripts or tools that must be set up for each account separately.

To learn how to create different monitors, see the following articles:

To learn how to use the Search bar and 'Show Alerts' dropdown to filter by different alerts, see the below article:


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