Go to the performance monitor and set up alerts by email, Slack, or Teams as soon as metrics change, or hit a specific threshold.
Use a threshold monitor to check if a metric you choose goes above or below a value you set in one of these time frames:
Time frame to look at | Corresponding time frames you can compare with |
Yesterday |
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Last 7 days |
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Last 30 days |
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Last 60 days |
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Last 90 days |
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Every day, TrueClicks will look back at your chosen time frame and alert you whenever the metric goes beyond your threshold.
Tip: Creating a monitor might seem overwhelming at first, but don’t worry. Just pick from our available presets to get started:
When you open one of the templates above, you can see and adjust all the settings to make it your own. Learn more about creating monitors in the gallery.
Create a threshold alert from scratch
1. Select accounts and campaigns
Decide which accounts or campaigns to monitor.
Selection 1: Run for accounts
Options range from all accounts linked to TrueClicks to specific campaigns within a single account:
All accounts (Google Ads)
Selected accounts (Google Ads)
All accounts (Microsoft Advertising)
Selected accounts (Microsoft Advertising)
What should I select?
Choose "All accounts" to skip manual selection and proceed to "Monitor" setup for all linked accounts.
Choose "Selected accounts" to manually select accounts.
Selection 2: Select accounts
If you chose "Selected accounts," pick one or more accounts to monitor. Use the search box to find accounts quickly:
Selection 3: Monitor
Account(s) (individual): Tracks performance for specific accounts.
Campaign(s) (individual): Tracks performance for specific campaigns. Filter by type (e.g., search, shopping) or name. For single-account monitors, you can select individual campaigns.
Accounts (aggregated): Combines data from multiple accounts to monitor collective performance.
Campaigns (aggregated): Combines data from multiple campaigns to monitor collective performance.
Selection 4: Run for campaigns
This appears if you selected "Campaigns" earlier. Choose how to include campaigns:
All campaigns: monitor all campaigns within your account selection.
Selected campaigns: choose your campaigns manually. This option is only available if you have selected just one account in step 2.
Campaign type: select a campaign type to monitor. All campaigns with that type will automatically become part of the monitor.
Google Ads Campaign Types | Microsoft Advertising Campaign Types |
Search | Search and Content |
Shopping | Shopping |
Discovery | Audience |
Display | Dynamic Search |
Hotel |
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Local |
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Local services |
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App |
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Performance Max |
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Smart |
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Video |
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Name contains: Filter campaigns with names containing a specific value (e.g., "branded"). Requires consistent naming conventions.
Name doesn't contain: Exclude campaigns with names containing a specific value. Also requires consistent naming conventions.
2. Date rage
Choose the time frame for TrueClicks to check every day. For example, "Last 30 days" means we'll look at data from the past 30 days daily.
Yesterday
Last 7 days
Last 30 days
Last 60 days
Last 90 days
3. Thresholds to monitor
Choose a metric to monitor, enter the threshold value and choose if you want to get an alert when it goes above or below your threshold value:
For calculated metrics (like CTR, CPC, CPA), we have a corresponding default minimum volume filter to prevent generating alerts before the calculated metric is significant.
Metric | Minimum volume filters |
CTR | 100 clicks |
Avg. CPC | 100 clicks |
Avg. CPM | 1,000 impressions |
Impr. (Top) % | 1,000 impressions |
Impr. (Abs. Top) % | 1,000 impressions |
Avg. CPV (Video only) | 1,000 impressions (video only) |
Views (Video only) | 1,000 impressions (video only) |
View rate (Video only) | 1,000 impressions (video only) |
Cost / conv. | 10 conversions |
Conv. rate | 10 conversions |
Conv. value / cost | 10 conversions |
Search impr. share | 1,000 impressions |
Search lost IS (rank) | 1,000 impressions |
Search lost IS (budget) | 1,000 impressions |
Add threshold metric
If you want, you can track multiple metrics with one monitor. This is useful if multiple metrics are closely related and you don't want to create separate monitors for each.
Select a severity level
Not all thresholds are urgent. Choose a severity level to show which alerts need attention right away and which can wait. You can change this later if needed.
Set priorities by how far a metric is from your set limit. Bigger gap? Higher priority. Fix the most important problems first. Example:
4. Additional setting
Name
Create a simple and clear name so everyone, including your future self, knows what you’re monitoring. We recommend the following naming convention:
{Too high/many} or {Too low/few} {metric} in {account/campaign desciption} - {time frame} or:
{metric} > or < {value} in {account/campaign desciption} - {time frame}
Example: 50% drop in conversions in Sterling Cooper branded campaigns - Yesterday vs. same day last week.
Email notifications
By default, people with "My Accounts" selected will get email alerts. This means if someone marks an account as "My account," they will automatically get the alert.
You can also type in extra email addresses for:
People who don’t have TrueClicks access but need the alert
Forwarding the alert to Microsoft Teams or Slack
Alternatively (but not recommended), you can select:
None
Selected TrueClicks users
Every TrueClicks user
Conversion Reporting Delay
Conversion data from Google and Microsoft Ads can take time to update. Set a delay to avoid alerts from incomplete conversion data:
Navigate to Custom Attributes.
Go to the Additional section.
Enter the number of days required for your conversion data to fully update in the Conversion Reporting Delay field.
Go to Custom Attributes → Additional section.
Enter how many days it takes for the data to update fully in the Conversion Reporting Delay field.
Next up: Reviewing alerts in TrueClicks