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TrueClick's Auto-Apply Changes
TrueClick's Auto-Apply Changes

Get started with auto-applied changes, the TrueClicks way

Wijnand Meijer avatar
Written by Wijnand Meijer
Updated over 2 weeks ago

Introduction

You may already be familiar with Google's auto-applied recommendations - the TrueClicks version is quite the opposite.

In this part of TrueClicks, you can choose the settings, negative keyword(s) (lists), and placement exclusion(s) (lists) that should be applied automatically to each campaign in the account, or a selection of campaigns based on their name.

The idea here is to either automatically apply these changes for you, or to preview the changes for you and allow you to make them yourself.

Get started

To get started with Auto-apply, simply click on the link in the left-hand menu:

This page will show your accounts and the current status of auto-applied tasks across these accounts. There are 3 columns to be aware of here:

  • Auto-applied changes: The number of auto-applied changes made in the last 30 days in that account. If no changes are needed based on the enabled tasks, a green checkmark will appear.

​With auto-applied changes, we make the necessary adjustments to make your campaigns compliant while you sleep (or do something more creative with your time).

On the right side of this screenshot, you'll notice a history log of all runs from the last 30 days. This log reflects 60(x) changes during that period.

  • Preview changes: The number of non-compliant items found based on the most recent run, so usually today's run.


With preview changes, we flag and list elements that aren't compliant with your preferences so you can review them and take action on your own.

Some tasks are set to Preview by default, as we believe nearly all accounts should be notified for non-compliance on these issues.

  • Enabled tasks: How many of the possible tasks that we can auto-apply which have been set to "auto-apply" or "preview" in that account. I.e If you see 5/21, it means that out of 21 possible tasks that you can auto-apply or preview, only 5 current tasks have been configured to either auto-apply or preview.

Below, you'll find the current categories and corresponding tasks you can let TrueClicks preview or auto-apply.

  • With preview, we flag and list elements that aren't compliant with your preferences so you can review them and take action on your own.
    Some tasks are set to Preview by default, as we believe nearly all accounts should be notified for non-compliance on these issues.

  • With auto-apply, we make the necessary adjustments to make your campaigns compliant while you sleep (or do something more creative with your time).

Auto-apply categories and tasks

Category

Tasks

  • Auto-dismiss Google's recommendations

  • Only target people in your targeted locations

  • Disable Display Expansion on Search campaigns

  • Enable or disable Search Partners

  • Preferred ad rotation setting

  • Automate language targeting (based on campaign names)

  • Automate location targeting (based on campaign names)

  • Apply negative keyword lists (based on campaign names)

  • Apply placement exclusion lists (based on campaign names)

  • Negatives for paused exact match keywords

  • TrueClicks waste prevention: kids channels

  • TrueClicks waste prevention: low-quality websites

  • External exclusion sources for YouTube, Display and mobile apps

  • Enforce target languages for YouTube and Display

  • Exclude unwanted content (blacklist words) for YouTube, Display and Mobile apps

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