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Placement Exclusions - External sources

Wijnand Meijer avatar
Written by Wijnand Meijer
Updated over 10 months ago

What are placement exclusions from external sources?

With these tasks, you can prevent even more waste by letting us auto-detecting wasteful or low-quality placements based on external lists.

Supported exclusion lists

Using External list(s)

We can auto-detect if your ads are shown on websites from external exclusion lists.

We'll cross-check and add these websites to an exclusion list of your choice as soon as you have at least 1 impression of such a website. This keeps your exclusion list clean and effective, compared to adding it directly to Google Ads placement exclusion list.

1. Create a Google Sheet

  • Create a Google Sheet

  • The first column must have the header "Placement".

  • Below the header, list the placement URLs you wish to exclude (websites, apps, YouTube channels/videos), one per row.

2. Adjust Sharing Permissions

  • Go to Share > General access.

  • Change the default 'Restricted' setting to "Anyone with the link".

  • Copy the shareable link.

3. Enter the Sheet URL(s):

  • Paste the copied link(s) into the designated field(s) within your ad management system.

Important note

  • We automatically exclude placements where your account had at least one impression, keeping your exclusion lists focused on relevant sites.

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