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Target monitoring
Create and edit targets
Create and edit targets
Wijnand Meijer avatar
Written by Wijnand Meijer
Updated over a week ago

Fully customizable but still user-friendly.

You'll find the target monitoring part of TrueClicks in the navigation menu on the left-hand side:

Create targets

To create a new target monitor, click on one of the buttons in the top-right corner:

  • Efficiency target

    • CPA

    • ROAS

    • CPC

  • Pacing target

    • Cost (budget)

    • Clicks

    • Conversions

    • Conv. value

Each target monitor in TrueClicks has six components:

  1. Account - the account(s) and campaign (types) involved

  2. Schedule - the (repeating) time frame for the target

  3. Target value - the target value (per time frame)

  4. Priority - set the priority in order of importance

  5. Target name - give your target a unique and descriptive name

  6. Additional options - notification thresholds and notes

We'll explain how to use each of these below.

Target elements


This section allows you to choose which account(s) or campaign(s) the target applies to.

You can select one account from the dropdown or enable a "cross-account target" by turning on that switch.

Once you made your account selection, you can choose to which campaign(s) within the account(s) the target applies to:

  • All campaigns

  • Campaign labels: enter the words the campaign labels in Google Ads should contain. You can enter multiple label values by separating them with a comma.

Campaign Label Ownership (Account vs. MCC): TrueClicks requires campaign labels owned by individual advertising accounts, not MCC accounts. Labels owned by MCC accounts are inaccessible in TrueClicks. Set labels at the account level for optimal performance.

  • Campaign name contains/doesn't contain: if you have a consistent naming convention, this is a great option to create targets for all campaigns containing (or not containing) a value of your choosing in their name.
    Tip: This is why you should never call your branded campaigns "branded" and your generic campaigns "non-branded" as both contain the word "branded," making it impossible to filter one out from the other.

  • Campaign type: by selecting one of the listed campaign types, we'll automatically recognize which campaigns should be included. Campaign type isn't available for cross-platform targets (so combining Google Ads and Microsoft Advertising accounts in one target) as each platform has their own set of campaign types.

    • Google Ads campaign types we currently auto-detect:

      • Search

      • Shopping

      • Display

      • Video (YouTube)

      • App

      • Smart

      • Local

      • Hotel

      • Performance Max

      • Local Services

      • Discovery (Demand Gen)

    • Microsoft Advertising campaign types we currently auto-detect:

      • Audience

      • Dynamic Search

      • Search & content

      • Shopping


In this part, you can select the time frame the target applies to. You can choose between:

  • Weekly

  • Monthly

  • Quarterly

  • Custom (one-time, with start and end date)

Please note that the weekly, monthly, and quarterly options don't have to start on the first day of the week, month, or quarter and will auto-repeat once you've set them.

If you don't want to repeat a weekly, monthly, or quarterly schedule for this target, just turn on the 'Don't repeat indefinitely' switch. Also, the start date of your target can be a date in the past.

Target value

This is what it's all about: what is the value of the target you want to stay close to?

If you've selected a weekly, monthly, or quarterly schedule and you already know that your target will be different next week/month/quarter you can enable "Enter different monthly target values"

This opens a new input field where you can enter your target values one per line:

You can choose the currency you want to use. If any of the selected accounts use a different currency, we will convert it to your chosen currency using the current exchange rate.


Tolerance: These are the percentages you (or your client/manager) are comfortable with when it comes to deviating from your target. Choose a number between 1 and 99, or go with the default value of 5%. We'll email you if you're about to exceed these thresholds.

You can set a priority level of your choosing, which will help once you (and your team) have set up multiple targets in TrueClicks.

If not every target is equally important, this is the place to indicate this as follows:

  • Critical

  • High

  • Medium

  • Low

  • Insight

Target name

Please enter a name that makes it clear to everyone what the target is about, including the (repeating) time frame.

Some examples:

  • {Client name} monthly search budget

  • {Region} quarterly display CPA target

  • {Brand} Black Friday - Cyber Monday ROAS target

Additional options

In this part, you can further customize the target with the following:


In addition to the tolerance, we can also email you about reaching your progress. Default limits are at 25%, 50%, and 75%. You can set your own between 5% and 95% or remove them.


You can enter any details about this target you want to remember or share with your colleagues in this section.

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